When should you consider getting a custom web design made and when would you want to purchase a low cost template? The answer is relatively straight forward, actually.
Why Purchase a Template?
If you are a small business and want to use your website as a way to promote your business and make sure your product or services are findable by a person from the general public, you are probably pretty safe to purchase a high quality template that is customizable to your business colours and branding. It’s likely a decision you won’t regret since it’s a relatively low cost and if you do things the right way, it can be very flexible. The trick is to get the right kind of template and to use it to its full potential.
That’s right, I said you should probably buy a template!
I have several small business clients that don’t have the budget to have a custom built template created for them nor a full on branding strategy that they need a website to be inline with. They do what they do and they do it well and the overall branding of their company is very simple. What they need is something that looks great on all browsers and devices, is easily updated, easily optimized for search engines, and accurately portrays how awesome they are and why you’d want to use them for what they do.
Why get a custom website design made?
If you are in a competitive market and you have other competitors that a also doing a great job satisfying clients or customers, then you need something to set you apart from them. Looking great is really important, but having a site that functions the right way and provides that extra bit of information, pictures, custom layouts, and streamlined information will really set you apart and build confidence. A custom built site can be tailored to fit your business branding and can be optimized for the best exposure online. Anything custom costs money, but it also provides a lot more value for your money in the long run. An example of this is Flagship Accounting who got us to design their site 3 years ago and recently got us to update their site with an “about us” video for the home page. They are doing really well with weekly traffic and are showing up in the search engines on the first page for all their major key words.