Don’t Advertise If You Can’t Track Your Results

Andrew JohnsonLocal Business Marketing, Video MarketingLeave a Comment

The problem with the way that most businesses advertise is that they don’t have a direct way to measure results. If they did, it would be simple to know how to make more money and be more profitable; spend more on effective advertising and get more revenue. It’s as simple as that.If you know you spent $500 on advertising and … Read More

How to Fix Videos with Audio Drift from Variable Frame Rates

Andrew JohnsonUncategorized, Video Marketing3 Comments

Sometimes you record your screen and the screen recorder records at variable frame rates. When you try to edit the video in a program like Adobe Premiere, the audio starts to go off sync from the video…I like to call this “audio drift”. The video is recorded in a variable frame rate and needs to be converted to a constant … Read More

Marketing Your Business to the Aware and the Unaware

Andrew JohnsonInbound Marketing, Local Business Marketing, Video MarketingLeave a Comment

marketing your business to the aware and the unaware - mountain sunrise

Today we are looking at ways of marketing your business to people who are aware of your business and to people who are unaware.There are two types of people out there:People who are aware of your business, what you are selling, or what you do as a servicePeople who are un-aware of your businessThe People who are AWARE are:SearchingResearchingComparingWe should … Read More

How to Make a Blog Post and a Youtube Video at the Same Time

Andrew JohnsonInbound Marketing, Local Business Marketing, Video MarketingLeave a Comment

how to create a blog post and youtube video at the same time

Ok, so here’s a quick and dirty way to make a blog post AND a YouTube video without having to do very much work. Write down some point forms about what you want to talk about and make sure you are specific and helpful. YouTube is great for how-to videos, informational videos, and entertainment…so pick one of those categories and … Read More

Where to use Video When Marketing Your Business

Andrew JohnsonInbound Marketing, Video MarketingLeave a Comment

Where to use Video When Marketing Your Business: There are 4 places to put videos that have proven to be extremely effective as marketing tools. Firstly, put videos on your website pages…embed them on the pages they are relevant to: about pages, landing pages, and product pages are just a few great locations for videos. ┬áSecondly, put your videos on … Read More

Types of Videos to Promote Your Business

Andrew JohnsonInbound Marketing, Video Marketing1 Comment

Types of Videos to Promote Your Business: There are 4 main styles that are useful for businesses to make videos for. The first is a “promotional” video that is an on-location company profile video that showcases your business to potential customers. Usually we sit down and interview a few key people and then build the video from there. It’s a … Read More