SEO for Industrial Companies

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SEO For Industrial Companies

SEO for Industrial Companies is important. I have lots of clients that ask me how to get more traffic to their website via search engines for search terms that they are interested in. They want to show up on the first page of Google but don’t know what’s involved in getting there. In general, there are two answers: Search Engine … Read More

5 Reasons to Have Good Content

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Reasons to have good content - writing

5 reasons to Have Good Content 1) No one likes BS. Cut the fluff, your audience will appreciate it. If your website is lacking good, information rich content, your visitors will notice. Have you ever read the description on the back of a wine bottle and thought “well, it’s probably awful wine. The write up is terrible”? 2) Establish yourself … Read More

Your Marketing Strategy Sucks

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Marketing Strategy

Let’s think about marketing a small business. On one hand, it’s a good idea to put yourself into a market where you don’t have as many competitors….that way, from a marketing perspective, you have less work to do in order to be visible to people who want/need your product or service. On the other hand, if you have a business … Read More

Inbound Marketing for Non-Profits

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Inbound Marketing for Non-Profits - Sonic Interactive Solutions

I’ve been doing a lot of research lately on inbound marketing for non-profits and charities. There are several charities out there that are doing great things with their online fund raising efforts using inbound marketing, marketing automation, and donor relationship building (Charty:Water is a great example). I set out to see what these successful charities are doing and more importantly, … Read More

AAA Credit Counsellors (Before and After)

Andrew JohnsonInbound Marketing, PhotographyLeave a Comment

Before and After screen shots of AAA Credit Counselling Website

It’s always very rewarding to completely redo a website for a client and immediately start to see better results. For AAA Credit Counsellors, that was exactly the case. They were getting 9 hits a month on their previous website….and after 15 days of our new design and optimized pages they have seen over 50 visitors and 200+ pageloads. That’s a … Read More

How To Write Content That Shows Up In Search Results

Andrew JohnsonInbound Marketing2 Comments

How To Write Content That Shows Up In Search Results

How do you write content for your blog that will get you a good ranking in search results? As a small business, I don’t have the man-power to write article after article related to certain keywords that I want my site to show up for in search results. Certain keywords are just not attainable. Here’s what I mean; the keywords … Read More

How to Create Successful Blog Post Titles

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How to write successful blog post titles

When Peter Merholz of first coined the term “blog” in 1999, as CNET reports, he probably did not know he was creating a name for a new writing platform, one that would have fingers in marketing and information technology. Whether it’s a personal blog, a business blog or a web-based journal article, Internet writing requires engaging titles that are designed to … Read More

Anatomy of a Good Blog Post

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What is the anatomy of a good blog post? A great title Here’s the trick, you need to make it witty enough and interesting enough to entice someone to click on it, but also not obscure enough that people won’t find it when they are searching for it. If you are going to rely purely on it being shared online … Read More

7 Reasons Why Businesses Should Blog

Andrew JohnsonInbound Marketing4 Comments

7 Reasons Why Businesses Should Blog

Businesses Should Blog Here are 7 reasons why businesses should blog: Search Engines like fresh content, so you’ll be more likely to come up when people search for your products or services It adds value to your site and an opportunity for you to engage with people who are looking for what you provide It is the beginning of the … Read More