5 Things Your Website Should Do What is the purpose of a website? Why should you have one? If you are a business, you probably want a website to be findable online and let people read about your products or services. But, you really shouldn’t sell yourself short on your website. If you are going to go to the trouble … Read More
RSS Campaigns with Mailchimp [How-To]
How to Add Images to your RSS Campaigns with MailChimp So I just ran into an interesting problem with a client who does a Daily Digital Drawing on her iPad and sends it out to over 100 people via email each day. So we decided to set her up with MailChimp to do the mailing to reduce the amount of … Read More
5 Types of Videos to have on Your Website
Video is becoming more and more important to businesses when marketing to people on the web. We’ve gathered information from across the web and from our experiences with marketing to give you 5 types of videos to have on your website to promote your business. Video can do a lot of things for your business: It can bring lots of … Read More
Custom Web Design vs Purchase a Template
When should you consider getting a custom web design made and when would you want to purchase a low cost template? The answer is relatively straight forward, actually. Why Purchase a Template? If you are a small business and want to use your website as a way to promote your business and make sure your product or services are findable … Read More
What is Inbound Marketing?
Inbound Marketing – A Quick Overview When you start to think about marketing your business there are many facets to consider and many mediums to market on: Radio, TV, Print, Internet (in many forms and locations), etc. But most marketers think of those mediums as a place to create ads and put yourself in front of as many people as … Read More
5 Reasons to Invest in a Web Host
When you’re setting up a personal or small business website, you might be tempted to leverage your existing Internet connection and a spare computer instead of purchasing a web hosting plan. However, the disadvantages of that kind of set-up far outweigh any benefits. Here are five reasons you need to invest in a web hosting plan instead of hosting your … Read More
16 Ways to Suck at Using Your Website
There are a lot of ways to suck at using your website, but here are 16 that come to mind right now 🙂 1. Create a website, but don’t SEO any of the pages Search Engine Optimization is pretty important for a website to be found. Using best practices when optimizing your pages is also very important, otherwise you end … Read More
Product Photography Tips
A lot of small business owners have various products that they sell, and they often have sub-par photos on their website of each product. The reality is that you can get a significantly better product photo if you control your lighting conditions a little. Here are a few product photography tips that will help you take better photos: Get a … Read More
How to Increase Productivity for Your Small Business
Increase Productivity by Giving Yourself More Time I always find myself spending too much time doing things that don’t make me money, so when I find a tool that will save me time and help me be more efficient with my time, I jump on it. Here are 4 things that I use to make my life easier when trying … Read More
5 Steps to Online Promotion
Online Promotion – Let’s Get Started What’s involved in an online promotion of your product or website? A LOT, actually. Here are some questions to think about: SEARCH: What is going to get your site to show up when people search for what you are providing? ADVERTISING: Is it worth it to pay for advertising on Google, traditional media, or … Read More