Although Kranz Information Systems has been operational since 1997, they never really did have a formal logo created or any outward facing business information. So, we had the pleasure of working with them to create some new branding, do some photography, record a few short videos, and launch a new website for them.
They are a fascinating company. Specialising in creating injection control systems using custom printed circuit boards for embedded systems. You might be wondering, what is an injection control system? Well, I’m glad you asked. If you’ve recently been to Costco and purchased one of their $1.99 Polish hot dogs and got yourself some fountain pop (soda)…then you used an injection control system. The “mix” of the flavour of pop and the carbonated water is done by an injection of the flavour syrup as it goes through the machine.
The injection control systems that KIS has been creating have been for fuel delivery trucks that need to deliver dyed fuel to off road and industrial vehicles that do not need to be taxed on the fuel. The precise measurement of the amount of fuel delivered (and what type it is) is recorded on the embedded system so that records can be given to the accounting department for the company delivering the fuel. You never knew fuel delivery was a little complicated, did you? This entire system has enabled delivery companies to send out just 1 delivery truck, where in the past they had to send out 2 delivery trucks.
Here’s the About Video we made for Allan: