Inbound Marketing – Introduction
Inbound marketing is the process of getting people to come to your website from where they are online. If they are searching for what you do or what you sell, they need to find you. If they are browsing a blog or site that is relevant to your business, they need to see your ads. The whole idea of inbound marketing it to take people from where they are and bring them to you. The most natural way of doing this is to make sure that your site shows up when people are searching for what you do. There is a process to go through to get your site to come up on top in the search engines and just like all things that are worth it, it is a bit of work to make that happen.
Here’s what you should do:
- Competitor Analysis
- SEO your existing site
- Start blogging about the key products or services you provide
- Analyze results and adjust your blog posts accordingly.
- Monitor your stats for all pages and make sure you’re not missing anything (ie if you get 500 hits a week on your “used products” page and you only have one thing on there, you probably want to update that page more often….people are interested in that page!)
- Build a process to change visitors to your site into Leads and then Customers and then Evangelists and Promoters of your business. (Apple has done this to me…I could talk your ear off about how awesome it is to have an Apple TV and iPad in the house).
So, how do you do it?
Don’t worry, we’ve got you covered. This is the introductory post for a series of posts we’ll be doing over the next few weeks. We’ll link to each step above and explain to you how we go about setting up inbound marketing for our clients.