Don’t Advertise If You Can’t Track Your Results

Andrew JohnsonLocal Business Marketing, Video MarketingLeave a Comment

The problem with the way that most businesses advertise is that they don’t have a direct way to measure results. If they did, it would be simple to know how to make more money and be more profitable; spend more on effective advertising and get more revenue. It’s as simple as that.If you know you spent $500 on advertising and … Read More

Marketing Your Business to the Aware and the Unaware

Andrew JohnsonInbound Marketing, Local Business Marketing, Video MarketingLeave a Comment

marketing your business to the aware and the unaware - mountain sunrise

Today we are looking at ways of marketing your business to people who are aware of your business and to people who are unaware.There are two types of people out there:People who are aware of your business, what you are selling, or what you do as a servicePeople who are un-aware of your businessThe People who are AWARE are:SearchingResearchingComparingWe should … Read More

How to write a 500 word blog post in 5 minutes

Andrew JohnsonInbound Marketing, Local Business Marketing, ProductivityLeave a Comment

how to write a 500 word blog post in 5 minutes

Let’s do this! Here’s how to write a 500 word blog post in 5 minutes or less.

Here’s what you need:

On a piece of paper, write out in point form what you want to talk about.
Open a blank document in whichever word processor you like to use.
Make sure you have a mic connected to your computer. If you have a laptop, it should be built in.
Enable Dictation….

How to Make a Blog Post and a Youtube Video at the Same Time

Andrew JohnsonInbound Marketing, Local Business Marketing, Video MarketingLeave a Comment

how to create a blog post and youtube video at the same time

Ok, so here’s a quick and dirty way to make a blog post AND a YouTube video without having to do very much work. Write down some point forms about what you want to talk about and make sure you are specific and helpful. YouTube is great for how-to videos, informational videos, and entertainment…so pick one of those categories and … Read More

4 Ways of Marketing a Restaurant Online

Andrew JohnsonLocal Business MarketingLeave a Comment

4 Ways to to market a restaurant online

Strategy 1: Birthday Special using FB AdvertisingDid you know that you can setup an ongoing ad in Facebook that will only be shown to people who have a birthday coming up in the next 7 days? If you have a birthday special for your restaurant, you can advertise to people who have a birthday coming up. I also recommend creating … Read More