Your Marketing Strategy Sucks

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Marketing Strategy

Let’s think about marketing a small business. On one hand, it’s a good idea to put yourself into a market where you don’t have as many competitors….that way, from a marketing perspective, you have less work to do in order to be visible to people who want/need your product or service. On the other hand, if you have a business … Read More

Inbound Marketing for Non-Profits

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Inbound Marketing for Non-Profits - Sonic Interactive Solutions

I’ve been doing a lot of research lately on inbound marketing for non-profits and charities. There are several charities out there that are doing great things with their online fund raising efforts using inbound marketing, marketing automation, and donor relationship building (Charty:Water is a great example). I set out to see what these successful charities are doing and more importantly, … Read More

AAA Credit Counsellors (Before and After)

Andrew JohnsonInbound Marketing, PhotographyLeave a Comment

Before and After screen shots of AAA Credit Counselling Website

It’s always very rewarding to completely redo a website for a client and immediately start to see better results. For AAA Credit Counsellors, that was exactly the case. They were getting 9 hits a month on their previous website….and after 15 days of our new design and optimized pages they have seen over 50 visitors and 200+ pageloads. That’s a … Read More

How To Write Content That Shows Up In Search Results

Andrew JohnsonInbound Marketing2 Comments

How To Write Content That Shows Up In Search Results

How do you write content for your blog that will get you a good ranking in search results? As a small business, I don’t have the man-power to write article after article related to certain keywords that I want my site to show up for in search results. Certain keywords are just not attainable. Here’s what I mean; the keywords … Read More

How to Create Successful Blog Post Titles

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How to write successful blog post titles

When Peter Merholz of Peterme.com first coined the term “blog” in 1999, as CNET reports, he probably did not know he was creating a name for a new writing platform, one that would have fingers in marketing and information technology. Whether it’s a personal blog, a business blog or a web-based journal article, Internet writing requires engaging titles that are designed to … Read More

Anatomy of a Good Blog Post

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What is the anatomy of a good blog post? A great title Here’s the trick, you need to make it witty enough and interesting enough to entice someone to click on it, but also not obscure enough that people won’t find it when they are searching for it. If you are going to rely purely on it being shared online … Read More

7 Reasons Why Businesses Should Blog

Andrew JohnsonInbound Marketing4 Comments

7 Reasons Why Businesses Should Blog

Businesses Should Blog Here are 7 reasons why businesses should blog: Search Engines like fresh content, so you’ll be more likely to come up when people search for your products or services It adds value to your site and an opportunity for you to engage with people who are looking for what you provide It is the beginning of the … Read More

SEO Your Website

Andrew JohnsonInbound Marketing3 Comments

How to SEO Your Website

This is the second step of a 6 step series for setting up your site to work with Inbound Marketing. For more information, read this introduction post. What do you need to do to SEO your website? It is a pretty large task to SEO your website if you have a decent number of pages. Like all things that are a … Read More

How to do an Online Competitor Analysis

Andrew JohnsonInbound Marketing6 Comments

Competitor Analysis - A great way to see where you are at in comparison to your peers

This is the first step of a 6 step series for setting up your site to work with Inbound Marketing. For more information, read this introduction post. Step 1: Do an online competitor analysis! What is a competitor analysis? An online competitor analysis is a survey of what your competitors are doing online. It is a grade of their website, … Read More