Marketing Your Business to the Aware and the Unaware

Andrew JohnsonInbound Marketing, Local Business Marketing, Video MarketingLeave a Comment

marketing your business to the aware and the unaware - mountain sunrise

Today we are looking at ways of marketing your business to people who are aware of your business and to people who are unaware.There are two types of people out there:People who are aware of your business, what you are selling, or what you do as a servicePeople who are un-aware of your businessThe People who are AWARE are:SearchingResearchingComparingWe should … Read More

How to write a 500 word blog post in 5 minutes

Andrew JohnsonInbound Marketing, Local Business Marketing, ProductivityLeave a Comment

how to write a 500 word blog post in 5 minutes

Let’s do this! Here’s how to write a 500 word blog post in 5 minutes or less.

Here’s what you need:

On a piece of paper, write out in point form what you want to talk about.
Open a blank document in whichever word processor you like to use.
Make sure you have a mic connected to your computer. If you have a laptop, it should be built in.
Enable Dictation….

How to Make a Blog Post and a Youtube Video at the Same Time

Andrew JohnsonInbound Marketing, Local Business Marketing, Video MarketingLeave a Comment

how to create a blog post and youtube video at the same time

Ok, so here’s a quick and dirty way to make a blog post AND a YouTube video without having to do very much work. Write down some point forms about what you want to talk about and make sure you are specific and helpful. YouTube is great for how-to videos, informational videos, and entertainment…so pick one of those categories and … Read More

Local Search, Paid Search, and Online Directories

Andrew JohnsonInbound Marketing1 Comment

Local Search, Paid Search, and what it means

So, what are we seeing when we do a local search? First, there is often a map that comes up with many relevant businesses all listed. These businesses have registered their details with Google via a Google+ page or Google My Business Center. This takes some time to do and there is a verification process, so the likelihood of this … Read More

Social Media IS Word-of-Mouth

Andrew JohnsonInbound MarketingLeave a Comment

Word of mouth is the best form of advertising. Hands down, every business owner will tell you that. The reason why word of mouth advertising is the best is because it is a referral. A person has a need and someone they know recommends a business that can fill that need. A recommendation from someone you trust weighs MUCH heavier … Read More

Types of Videos to Promote Your Business

Andrew JohnsonInbound Marketing, Video Marketing1 Comment

Types of Videos to Promote Your Business: There are 4 main styles that are useful for businesses to make videos for. The first is a “promotional” video that is an on-location company profile video that showcases your business to potential customers. Usually we sit down and interview a few key people and then build the video from there. It’s a … Read More