How to do an Online Competitor Analysis

Andrew JohnsonInbound Marketing6 Comments

Competitor Analysis - A great way to see where you are at in comparison to your peers

This is the first step of a 6 step series for setting up your site to work with Inbound Marketing. For more information, read this introduction post. Step 1: Do an online competitor analysis! What is a competitor analysis? An online competitor analysis is a survey of what your competitors are doing online. It is a grade of their website, … Read More

Inbound Marketing [intro]

Andrew JohnsonInbound Marketing3 Comments

Inbound Marketing – Introduction Inbound marketing is the process of getting people to come to your website from where they are online. If they are searching for what you do or what you sell, they need to find you. If they are browsing a blog or site that is relevant to your business, they need to see your ads. The … Read More

5 Things Your Website Should Do

Andrew JohnsonInbound Marketing1 Comment

5 Things Your Website Should Do - Purpose - Direction

5 Things Your Website Should Do What is the purpose of a website? Why should you have one? If you are a business, you probably want a website to be findable online and let people read about your products or services. But, you really shouldn’t sell yourself short on your website. If you are going to go to the trouble … Read More

RSS Campaigns with Mailchimp [How-To]

Andrew JohnsonHow-To, Wordpress3 Comments

How to Add Images to your RSS Campaigns with MailChimp So I just ran into an interesting problem with a client who does a Daily Digital Drawing on her iPad and sends it out to over 100 people via email each day. So we decided to set her up with MailChimp to do the mailing to reduce the amount of … Read More

5 Types of Videos to have on Your Website

Andrew JohnsonInbound MarketingLeave a Comment

5 Types of Videos to Have on Your Website

Video is becoming more and more important to businesses when marketing to people on the web. We’ve gathered information from across the web and from our experiences with marketing to give you 5 types of videos to have on your website to promote your business. Video can do a lot of things for your business: It can bring lots of … Read More

Custom Web Design vs Purchase a Template

Andrew JohnsonProductivityLeave a Comment

Custom website design vs purchasing a template

When should you consider getting a custom web design made and when would you want to purchase a low cost template? The answer is relatively straight forward, actually. Why Purchase a Template? If you are a small business and want to use your website as a way to promote your business and make sure your product or services are findable … Read More

What is Inbound Marketing?

Andrew JohnsonInbound MarketingLeave a Comment

Attract qualified visitors the right way with Inbound Marketing

Inbound Marketing – A Quick Overview When you start to think about marketing your business there are many facets to consider and many mediums to market on: Radio, TV, Print, Internet (in many forms and locations), etc. But most marketers think of those mediums as a place to create ads and put yourself in front of as many people as … Read More

5 Reasons to Invest in a Web Host

Andrew JohnsonProductivityLeave a Comment

When you’re setting up a personal or small business website, you might be tempted to leverage your existing Internet connection and a spare computer instead of purchasing a web hosting plan. However, the disadvantages of that kind of set-up far outweigh any benefits. Here are five reasons you need to invest in a web hosting plan instead of hosting your … Read More

16 Ways to Suck at Using Your Website

Andrew JohnsonProductivity, UncategorizedLeave a Comment

How to suck at using your website - graph falling

There are a lot of ways to suck at using your website, but here are 16 that come to mind right now 🙂 1. Create a website, but don’t SEO any of the pages Search Engine Optimization is pretty important for a website to be found. Using best practices when optimizing your pages is also very important, otherwise you end … Read More

Product Photography Tips

Andrew JohnsonPhotography4 Comments

Product photography tips for small businesses

A lot of small business owners have various products that they sell, and they often have sub-par photos on their website of each product. The reality is that you can get a significantly better product photo if you control your lighting conditions a little. Here are a few product photography tips that will help you take better photos: Get a … Read More