Local Search, Paid Search, and Online Directories

Andrew JohnsonInbound Marketing1 Comment

Local Search, Paid Search, and what it means

So, what are we seeing when we do a local search? First, there is often a map that comes up with many relevant businesses all listed. These businesses have registered their details with Google via a Google+ page or Google My Business Center. This takes some time to do and there is a verification process, so the likelihood of this … Read More

Social Media IS Word-of-Mouth

Andrew JohnsonInbound MarketingLeave a Comment

Word of mouth is the best form of advertising. Hands down, every business owner will tell you that. The reason why word of mouth advertising is the best is because it is a referral. A person has a need and someone they know recommends a business that can fill that need. A recommendation from someone you trust weighs MUCH heavier … Read More