How to do an Online Competitor Analysis

Andrew JohnsonInbound Marketing6 Comments

Competitor Analysis - A great way to see where you are at in comparison to your peers

This is the first step of a 6 step series for setting up your site to work with Inbound Marketing. For more information, read this introduction post. Step 1: Do an online competitor analysis! What is a competitor analysis? An online competitor analysis is a survey of what your competitors are doing online. It is a grade of their website, … Read More

Inbound Marketing [intro]

Andrew JohnsonInbound Marketing3 Comments

Inbound Marketing – Introduction Inbound marketing is the process of getting people to come to your website from where they are online. If they are searching for what you do or what you sell, they need to find you. If they are browsing a blog or site that is relevant to your business, they need to see your ads. The … Read More

5 Things Your Website Should Do

Andrew JohnsonInbound Marketing1 Comment

5 Things Your Website Should Do - Purpose - Direction

5 Things Your Website Should Do What is the purpose of a website? Why should you have one? If you are a business, you probably want a website to be findable online and let people read about your products or services. But, you really shouldn’t sell yourself short on your website. If you are going to go to the trouble … Read More

RSS Campaigns with Mailchimp [How-To]

Andrew JohnsonHow-To, Wordpress3 Comments

How to Add Images to your RSS Campaigns with MailChimp So I just ran into an interesting problem with a client who does a Daily Digital Drawing on her iPad and sends it out to over 100 people via email each day. So we decided to set her up with MailChimp to do the mailing to reduce the amount of … Read More